Business and marketing coaching and mentoring

Marketing strategy, training, consultancy and mentoring


What I offer...

Ad_Man Digital Marketing offers a range of digital marketing related training, coaching and mentoring services, including...

Fractional Marketing Services

For many businesses, hiring a full-time chief marketing officer (CMO) simply isn't feasible. This is where a fractional CMO comes in.

A fractional CMO is a marketing expert who provides the same high-level strategic guidance and expertise as a full-time CMO, but on a part-time or as-needed basis. 

As a Fractional Chief Marketing Officer (CMO), I provide strategic marketing guidance to businesses that are not ready (or don't have the budget) to commit to the cost of a full-time, in-house role.

I work as a part-time marketing leader, responsible for leading marketing teams and providing strategic marketing guidance. My role is to help your business meet its marketing growth objectives, offering my experience (all 30+ years of it) to build solutions without the need for a full-time commitment.

I bring a fresh pair of eyes, industry knowledge, and best practices to enhance overall marketing capabilities.

My focus is on leaving your company in better shape than when I started, providing senior expertise when you need it most, without having to commit to a full-time employee at this level.

Contact me today to learn more about how I can help you achieve your marketing goals...


Current digital marketing training events

Website SEO Reviews

30th January 2024

Getting you more sales, leads and enquiries from your website in 2024

Is your website working as hard as you need it to?
Is it getting you as much business as you'd like?
If not, let's sort that out for 2024...

Info and booking at:


E-Commerce Webinar

25th January 2024

Selling Online?  Unlock 10 Tips & Techniques To Sell More

There are lots of things businesses can do to make their online shop (e-commerce website) work harder to attract more traffic and turn more visitors into paying customers.

Problem is, many business owners like you don’t know what these techniques are that will give them a competitive edge.

Some of you may well know, but perhaps lack the confidence or know-how to put them into action.

And some of you are probably having a go, but could be doing it better.

This short, practical webinar will highlight and explain the main things business owners like you either don’t know about, neglect, or get wrong when it comes to selling your products or services online.

Info and booking at:


Copywriting for Online Workshop

1st February 2024

Delivered on behalf of Belfast Academy of Marketing, this one-day copywriting workshop will help you learn copywriting techniques to help you craft copy that catches and captivates your audience’s attention.

Info and booking at:


Improve where you appear in Google search


In-house Search Engine Optimisation (SEO) training and consultancy

We offer in-house/on-site full-day, half-day and contract search engine optimisation (SEO) courses, training, coaching, consultancy for all sorts of private, public and community & voluntary sector businesses and organisations across Northern Ireland and the Republic of Ireland.

Get in touch to talk over your needs.


Website Reviews

The higher you rank in Google search, the more clicks you get to your website. And the more clicks you get to your website, the more enquiries and sales you’re likely to get.

We offer customised search engine optimisation (SEO) and user experience (UX) reviews of business websites. The output of this work is practical advice on how you can make your website work harder to attract and convert more customers.

Get in touch to find more.


What is Search Engine Optimisation? defines search engine optimisation (SEO) as 'the practice of increasing the quantity and quality of traffic to your website through organic search engine results.'

There may be over 200 factors involved in how well a business ranks in Google search, but here are some of the biggies:

1. The quality and quantity of links to the site.

2. The quality and relevance of the site's content.

3. How long visitors are spending on the site.

4. Whether or not the site is mobile-friendly.

5. How quickly site pages load.

6. The number of click-throughs to the website from Google search results.

Get these right and you're well on your way...

how can i help?

Difference-making marketing consultancy, training, coaching and mentoring

As a professional sales, marketing, digital marketing, and social media mentor, coach, trainer, and consultant, I have delivered many 000s of hours of guidance and support to many, many 00s of businesses and SMEs across the island of Ireland.

So, whether you’re a start-up or fourth generation family business who would like to benefit from external, objective expertise to help you look at your business differently, I can help with that.

Here is a sample of the sorts of feedback I get for my work:

Thanks Damian, I got so much clarity this morning on things I have been fuzzy about for quite a while. I have a good outline now of what I need to do, so thank you very much.

I appreciate all the work that you completed on my behalf and also the professional & friendly manner in which you delivered.


Thanks a million for everything, I really found both sessions very helpful.


Thanks a million Damian. I found our sessions extremely beneficial.


Email me at i-adman (@)