Business and marketing coaching and mentoring

Marketing strategy, training, consultancy and mentoring


What I offer...

Ad_Man Digital Marketing offers a range of training, coaching and mentoring services, including...




Current digital marketing training events

22nd November 2022

Selling Online? 10 Things Your Competition Don't Want You To Know or Do!

E-commerce training workshop delivered in behalf of Local Enterprise Office Sligo.

Info and booking at:!.html

30th November 2022

Online Selling & Trading Online Voucher (TOV) Webinar

E-commerce information and training webinar, developed and delivered on behalf of Local Enterprise Office Sligo.

Info and booking at:

Improve where you appear in Google search


In-house Search Engine Optimisation (SEO) training and consultancy

We offer in-house/on-site full-day, half-day and contract search engine optimisation (SEO) courses, training, coaching, consultancy for all sorts of private, public and community & voluntary sector businesses and organisations across Northern Ireland and the Republic of Ireland.

Get in touch to talk over your needs.


What is Search Engine Optimisation? defines search engine optimisation (SEO) as 'the practice of increasing the quantity and quality of traffic to your website through organic search engine results.'

There may be over 200 factors involved in how well a business ranks in Google search, but here are some of the biggies:

1. The quality and quantity of links to the site.

2. The quality and relevance of the site's content.

3. How long visitors are spending on the site.

4. Whether or not the site is mobile-friendly.

5. How quickly site pages load.

6. The number of click-throughs to the website from Google search results.

Get these right and you're well on your way...

how can i help?

Difference-making business and marketing coaching and mentoring

Mentoring can help businesses in so many ways…

  • The mentor’s presence alone can serve as a catalyst – indeed, motivation – for action.

  • Mentors can provide a fresh and objective perspective, helping owner-managers see things differently themselves.

  • Mentoring brings focus – “now we’re doing something about it."

  • Mentoring brings structure.

  • Mentoring gives access to expertise to which the business might not otherwise have access.

  • Mentoring holds up a mirror to businesses and helps them raise the bar on themselves and against their competitors and can make an important difference.

  • Crucially, good mentoring makes a sustainable difference to the business; in effect, a lasting legacy that empowers and drives market development and growth.

As a professional sales, marketing, digital marketing, and social media mentor, coach, trainer, and consultant, I have delivered 1000s of hours of mentoring and training to 100s of starts-ups, people thinking about starting their own business, people who have been made redundant or were facing redundancy, people living and working in both urban and isolated rural environments, micro-businesses and SMEs.

Sometimes, this work is directly commissioned by the client. Most times it’s awarded by local enterprise offices and agencies, councils, or their appointed contract management companies.

Over the last number of years, I’ve been privileged to be part of well over 30 funded mentoring programmes across the island of Ireland.

I also work with a number of local enterprise agencies on an external/sub-contract basis to produce business plans under Invest NI’s Regional Start Initiative.

I’m also an Enterprise Northern Ireland Quality Assured Advisor/Trainer

So, whether you’re a start-up or fourth generation family business who would like to benefit from external, objective expertise to help you look at your business differently, I can help with that.

If you’re a local council, enterprise agency or programme manager who needs a highly experienced mentor who understands the rigours of value for money, reporting and accountability, I can help with that, too.

Here are just some examples of feedback on my mentoring work…

  • Your evaluation score for specialist Digital Marketing support was 100% excellent/good. Mentoring programme contractor

  • Fantastic work. Mentoring start-up client, sales and distribution sector, Northern Ireland

  • Quite simply the most insightful strategist I have worked with in my career to date. Damian’s reassuring and respectful style will quietly raise your game and help you re-focus and re-frame – all the while providing golden insights with a clarity of vision. Mentoring client, digital publishing sector, Northern Ireland

  • Damian has proved to be very insightful and a great help... I’m getting new enquiries from new sources with the help from Damian, so it is paying off. Mentoring client, B2B sector, Sligo

  • Thanks for today, Damian, it was a great help. Look forward to chatting to you more over the next few weeks and months. Mentoring client, creative sector, Northern Ireland


Email me at i-adman (@)