Social media strategy, training and speaking

Social media strategy, training and speaking


What I offer...

Ad_Man Digital Marketing offers social media courses, training, coaching, consultancy and advice across the social media spectrum, including... 

  • Facebook

  • LinkedIn

  • Twitter

  • YouTube

  • TripAdvisor

  • Instagram

Typical social media training content includes

  • The benefits of social media for business.

  • How to use social media for business.

  • Recognising where social media fits with overall marketing and business objectives.
  • Defining what you want social media to do (goal-setting; KPIs – focus on Output, Outtakes and Outcomes).

  • Choosing and using the right channels.

  • Making sure social media assets always look great and present the business in the right way.

  • Practicalities such as when to post and how often.

  • Social media content – always the big one…

    • Content types (including a focus on visual content, especially video)
    • How to create engaging content (in other words, what to post).
    • How to find engaging content to share.

  • Using paid-for options.

  • Building an engaged social media ‘community’.

  • Building a social media network.

  • Understanding analytics (knowing what’s working, what’s not and what to do with what you know!)

  • ‘Tricks of the trade’ (I've loads of them!)

My training courses and workshops are designed to be both informative and enjoyable with plenty of real-world ‘do-ables’ you can start implementing right away within your business.

Just click 'let's get social' at the top or bottom of the page to get in touch to find out how I can help your business get more out of your social media time and resource investment.


Social media training

16th November 2022

'Getting the best out of social media' workshop

Social media training workshop delivered on behalf of Work West for Belfast City Council as part of the 'Go Social' programme.

Info and booking at:



In-house social media training

We offer in-house/on-site full-day, half-day and contract social media courses, training, coaching, consultancy for all sorts of private, public and community & voluntary sector businesses and organisations across Northern Ireland and the Republic of Ireland.

Get in touch to talk over your needs.

how can i help?

Difference-making social media marketing help

Here are just some of the things businesses have been saying about my social media consultancy, mentoring and training…


Great overall training. A good balance between theory and practical as well as technical information around social platforms. Danielle Dunbar, Power NI


Excellent session. I have been able to already consider how to apply everything that has been discussed today. Rebecca McCann, Springvale Learning


I've gone away full of ideas and tasks to implement in our small organisation. I'm going to be very busy! Thanks Damian! Stefan Bukowski, Shopmobility NI


Attending the 'How to Make Every Minute You Spend on Social Media Count' workshop was a day well spent. Una Murphy, VIEWdigital


Really informative. Well laid out. Very personal to the group. Dave Cordner, Central Belfast Apartments


Completed a bespoke social media workshop with ad_man. Exceptional, relevant content, superb coaching on effective use of the social media marketing tools available. Damian's delivery very concise in an incredibly engaging style. Took time to understand exactly what my needs were well in advance and delivered exactly what I needed to build my knowledge in this field. Great value workshop. Really enjoyed and would highly recommend. Gareth Scott, Yardmaster International


Damian completed a review of my website and of my social media options for my business. I received an in-depth, clear and professional report of what was right, what was wrong and where improvements could be made! Overall I was extremely impressed with the service I received which has indirectly increased sales and boosted business! I would highly recommend Damian to any business, old or new! Stewart Osborne, Fire Risk Assessments NI


Thanks to Damian for a concise presentation for National Pharmacy Association members at our recent conference. Feedback from participants has been great and the pharmacists in attendance came away with practical support that was easy to implement in their practice. Anne McAlister, National Pharmacy Association


Just completed an excellent day's social media training with Damian at Team Bannvale Credit Union. A very well tailored package providing lots of food for thought and "call to action". An excellent investment in staff covering all the bases, analytics and lots, lots more. Gareth McAtamney, Bannvale Credit Union. 


Wonderful! Delegate at ‘social media for small business’ seminar


Social media offers just too many opportunities for businesses that it now goes without saying.

However, it has to be the right social media channels and strategy for your business… and the social media strategy needs to fit properly into the wider business and marketing objectives.

Of course, having a social media presence is just the beginning: as with most things, it’s what you do with it that really counts!

I have delivered countless hours of social media marketing consultancy, mentoring and training to 100s of small businesses across Ireland – north and south – both on a one-to-one basis and through group seminars, workshops and clinics.

I have helped brands and businesses build engaged social media audiences locally, nationally and internationally: from Moneymore to Manchester, from Malahide to Malaysia.

Ad_Man Creative Marketing Insight & Strategy provides social media marketing consultancy and training to individual businesses and their teams, delegates from a wide range of industry sectors… or, simply, anyone who would just like to learn a little bit more.

Maybe you’re a social media novice who would like to get going and start building your skills.

I can help with that.

Or, perhaps you’re already on the social media ladder but would like to take things to the next level.

I can help with that, too.

Email me at i-adman (@)