Social media strategy, training and speaking

Social media strategy, training and speaking


What I offer...

Ad_Man Digital Marketing offers social media courses, training, coaching, consultancy and advice across the social media spectrum, including... 

  • Facebook

  • LinkedIn

  • Twitter

  • YouTube

  • Instagram

Typical social media training content includes

  • The benefits of social media for business.

  • How to use social media for business.

  • Recognising where social media fits with overall marketing and business objectives.
  • Defining what you want social media to do (objective/goal-setting; KPIs).

  • Choosing and using the right channels.

  • Making sure social media assets always look great and present the business in the right way.

  • Practicalities such as when to post and how often.

  • Social media content – always the big one…

    • Content types (including a focus on visual content, especially video)
    • How to create engaging content (in other words, what to post).
    • How to find engaging content to share.

  • Using paid-for options.

  • Building an engaged social media ‘community’.

  • Building a social media network.

  • Understanding analytics (knowing what’s working, what’s not and what to do with what you know!)

  • Social media, the law and good sense! (e.g. avoiding pitfalls such as appropriate content and reputation management).

  • Content monitoring, management and moderation (e.g. enabling comments, how to deal with ‘complaints’, when to escalate, and so on).

  • Dealing with trolls and ‘nuisance’ engagement (e.g. how to block accounts, how to manage ‘difficult’ users, and so on).

  • ‘Tricks of the trade’ (I've loads of them!)

My training courses and workshops are designed to be both informative and enjoyable with plenty of real-world ‘do-ables’ you can start implementing right away within your business.

Just email me at i-adman (@) to find out how I can help your business get more out of your social media time and resource investment.


Social media training

In-house social media training 

We offer customised in-house/on-site full-day, half-day and contract social media courses, training, coaching, consultancy for all sorts of private, public and community & voluntary sector businesses and organisations across Northern Ireland and the Republic of Ireland.

Get in touch to talk over your needs.


how can i help?

Difference-making social media training and consultancy

It goes without saying that social media offers just too many opportunities for businesses to ignore.

However, it has to be the right social media channels and strategy for your business… and the social media strategy needs to fit properly into the wider business and marketing objectives.

Of course, having a social media presence is just the beginning: as with most things, it’s what you do with it that really counts!

I have delivered countless hours of social media marketing consultancy, mentoring and training to 100s of small businesses across Ireland – north and south – both on a one-to-one basis and through group seminars, workshops and clinics.

I have helped brands and businesses build engaged social media audiences locally, nationally and internationally: from Moneymore to Manchester, from Malahide to Malaysia.

Ad_Man Digital Marketing provides social media marketing consultancy and training to individual businesses and their teams from a wide range of industry sectors… or, simply, anyone who would just like to learn a little bit more.

Maybe you’re a social media novice who would like to get going and start building your skills.

I can help with that.

Or, perhaps you’re already on the social media ladder but would like to take things to the next level.

I can help with that, too.

Or maybe you just feel a little bit left behind.

No problem. And no shame!

You can read some reviews of my work over at my Google Business Profile.

Email me at i-adman (@)