The 2014 NI CGI Skills Survey showed that the games industry in the whole of the UK had skills gaps in brand and marketing.
It needn’t be like that.
I’m fortunate to have worked with a number of apps developers and their clients across Northern Ireland. My work has included developing digital marketing and social media strategies for projects as diverse as fuel-efficient driving, public health and safety, citizen information, and price comparison.
And games – here’s just one example of what an indie games client had to say about my work with them:
Damian has helped us devise a marketing strategy from something that we found difficult to implement, and helped us change it into a simple maintainable and repeatable plan. We are now much more confident in our marketing going forward and Damian is to thank for this. I would recommend Damian to anyone who needs a proactive and helpful approach to creative marketing.
When it comes to tech marketing, my involvement with Springboard as a regular panel member means I have first-hand experience of the needs and challenges of tech and innovation entrepreneurs and start-ups.