Digital marketing, especially social media, offers community and voluntary sector organisations and social enterprises an excellent and relatively low-cost means to engage, build and maintain a ‘social community’.
Unfortunately, a digital skills gap exists between the community and voluntary sector and the private sector.
For example, according to the Charity Digital Skills Report 2021, 56% of charities rate themselves as having excellent basic digital skills.
Compare this to the 82% of small businesses in the UK that consider themselves as having high digital capability: Lloyds Bank UK Business Digital Index.
Having delivered 1000s of hours of marketing, digital marketing and social media marketing advice, mentoring and training to 100s of businesses and organisations across the island of Ireland, I have encountered all levels of digital skills across all sectors – public, private, and community and voluntary alike.
Regardless of the sector, one thing they all have in common is a need to do more with less.
I help charities, community and voluntary sector organisations, and social enterprises do more with less through digital marketing and social media training, mentoring and consultancy.
If you would like to talk over how I can help you achieve more with less, please get in touch…